Narrative Pathways 2 – How strategy, culture and brand interact


15th October, 2018

This is the second of my videos that outline the vital link between strategy, culture and brand. This video focuses on the ideal elements of a cultural narrative and how it influences your brand and customer experience. The third video, focusing on culture change and the service -v- experience distinction, will be published next week.

If you haven’t watched the first video yet then you can watch it here.

To secure your high-level review of how aligned your strategy, culture and brand are, email me at


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